We Help Great Women Build New Ventures
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Week 1
The Journey Ahead
In this module, we’ll focus on discovering where you are now. There are many stages you’ll go through:
- Loss and Uncertainty: Initially, individuals may feel a loss of identity after corporate life. This is a natural response to change. This stage involves processing emotions such as anger, sadness, fear and shaky confidence. It’s important to acknowledge and work through these feelings to begin healing.
- Reflection and Decision: Eventually, you will reflect and accept that you have many paths to follow and start exploring which opportunities are right for you and decide which one you will pursue.
- Action & Implementation: Once a plan is formulated, individuals take action to pursue their chosen path. Of course, adapting to the new world requires a community of likeminded individuals who understand the journey ahead.
Week 2
Start With Why!
In this module, we will help participants discover and clarify their reasons for creating something new.
- We will help participants uncover their purpose and passion for applying the skills developed in their corporate career into building a new business venture.
- Using exercises and worksheets, we will help participants with a process to clarify their values and motivations for starting a business.
- From there, we will help participants define a personal mission statement using a simple, straightforward model that will set them on the path to turn their mission statement into action
Week 3
Mindset Shift: From Corporate to Start Up
Beginning with an overview on the challenges faced by corporate employees transitioning to entrepreneurship, we will help participants learn how to identify the unique skills and experiences that they have and how to leverage them to establish credibility and trust in a new business context.
Next, we will delve deeper into how to identify the problems that the participants can solve with their businesses and how to differentiate from offers already in the market.
By the end of the module, participants will have a clear understanding of what it takes to transition from a corporate environment to entrepreneurship, how to develop trust in a new context and be able to articulate a compelling statement that showcases their unique selling points.
Week 4
Engaging Clients With Your Story
We will incorporate storytelling techniques, exercises, examples and worksheets to develop a compelling value proposition statement for their new business.
Week 5
Embracing Fear and Feedback
In this module we will help participants understand how to avoid the trap of only listening to positive opinions from family and friends or believing that their idea is so great, it will sell itself.
The participants will understand why early business idea validation saves time and money how to conquer the fear of negative feedback.
From landing pages to surveys to interviews and focus groups, we will share with participants the various approaches and resources to get high value input and select a validation approach that works best for their business offering.
Success comes from testing, learning, and adapting. By the end of this module, participants will be equipped with practical strategies to validate business ideas effectively and an action plan for validation.
This program was a life saver!
A great roadmap, packed with so many ideas, tools, tips, connections, how to’s – it literally shaved months off my journey. In 60 days I was flying!
Week 6
Building A Brand
We will teach participants about the elements of a brand you need as a new entrepreneur. While corporations need many elements, entrepreneurs can get started with a small number of elements.
- Brand / Company Name: This is the starting point. The name should be memorable, easy to pronounce, and give an idea about what the business does or its core values.
- Logo: A logo is a visual symbol of the brand. It should be distinctive and easily recognizable, suitable for use across various media.
- Brand Colors and Typography: Colors and fonts contribute significantly to the visual aspect of a brand. These should reflect the brand’s personality and be consistent across all marketing materials.
- Tagline: A catchy and concise statement that can communicate the brand’s mission or value proposition effectively.
- Brand Story: A narrative that includes the background of the business, its mission, and its values. This story helps build an emotional connection with the audience.
- Brand Values and Ethics: What the brand stands for, including its commitment to social responsibility, sustainability, and other values, can differentiate it in the market.
Week 7
Your Website Is Everything
We will teach participants what a website can and cannot do for them.
- Participants will work though how websites are built today and learn about how content, media, and data work together to make a dynamic solution.
- We will provide participants with clear worksheets that will help them understand website costs, timelines, budgets, and schedules.
- The various website platform options will be reviewed, and participants will be provided curated options based on their individual needs.
- We will recommend website structure that participants can use to engage clients. Participants will be given guidance on which website sections are needed immediately and what to do in the future.
- The participants will be assisted with prompts to develop content in a systematic process that will build on their why, value proposition, and trust factors.
- And finally, we will help participants connect their client validation with changes they need to make based on feedback.
- The website that participants will build in this module will be the pillar of their brand identity and will position them to sell products and services better than the competition.
Week 8
Leveraging Social Media
In this module, we will help participants discover the unique power of social media in brand building and learn to navigate its potential and limitations for maximum impact.
This section will identify and focus on the social media platforms that align with the participant’s target demographic and values.
Participants will dive into crafting a unified brand strategy across key platforms – leveraging all the content developed for their website.
Participants will work on the art and science of content curation to captivate and grow their audiences, with a focus on professionalism combined with authenticity.
Next up, we will focus on the strategies to foster engagement, turning passive readers into advocates.
Participants will learn how to use analytics to refine their approach, ensuring their social media efforts are aligned with audience preferences.
Week 9
Crafting Impactful Client Presentations
Crafting Impactful Client Presentations doesn’t have to be difficult.
- Leveraging your website content, participants will start with clarity on the goal of their presentation.
- We will help participants delve into building presentations that are foundational building blocks that can be tailored to their audience’s needs, interests, and level of understanding.
- Participants will learn to organize their presentations with a clear beginning, middle, and end and use a logical flow that builds their case step by step.
- Employ visually appealing slides that complement the message. Use graphics, charts, and images to enhance understanding and retention.
- We’ll incorporate storytelling to help participants connect with audiences on a personal level. Real-world examples and anecdotes will make their points memorable.
- Then we’ll help them prepare for potential questions and challenges. This readiness demonstrates their expertise and thorough understanding of the subject.
Week 10
Cultivating Your EcoSystem
Choose A Purpose
- Building an ecosystem around a purpose will help you get to know more people
- Become known for your expertise
- Become sought after as a partner
Speak To Your Purpose
- Tell your story every day
- Recruit people to your purpose
- Teach people to contribute to your purpose with their experiences
Lead & Grow With Purpose
- Keep elevating those around you. Great teammates lift each other and with that rising tide get lifted themselves.
- As you traverse your career, keep your ecosystem alive, it becomes your privy council – and stays intact even if you change companies or build businesses
- And for all this, you will be rewarded with opportunities that will find you
Week 11
Bonus 1
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Week 12
Bonus 2
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This roadmap really opened my eyes!
After so many years of corporate life, I thought this was going to take me a year. The benefits of this program are really unique – very specific actionable steps that pull everything together fast. I can still tweak things over the year, but I am already out there talking to clients.
